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Assurity Life Insurance Company

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Not for use with consumers.

Assurity Life Insurance Company…helping people through difficult times-

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Insurance Brokerage Through Assurity

About Assurity Life

Assurity Life Insurance Company's origins are rooted in a century-long legacy of providing long-term security to policyholders, earning generations of customers' confidence and trust.

Focused on serving the needs of Middle America, Assurity specializes in providing innovative protection-based financial solutions for every stage of life. Assurity products can be tailored according to specific individual, family or business situations. We understand that consumers have unique protection needs and individual preferences for how they purchase their insurance protection. Assurity products and services are available through a nationwide network of brokers who serve individual clients one on one; to employees through their place of work; and by direct mail.

We focus on creating superior value for our customers by cultivating lasting relationships, reinforcing our financial strength and fostering innovation in our products and services.

Company History

Assurity insurance brokerage combines the strength of three Lincoln, Nebraska-based insurers.  Assurity Life, Security Financial Life and Lincoln Direct Life joined as a single operating company in 2007 under the Assurity name. The original companies began serving customers in Eastern Nebraska in the late 1800s. Their permanent headquarters is now in Lincoln.

Licensed in 49 states (not NY) and the District of Columbia, Assurity Life today offers diversified financial services,  . They value and maintain the principles on which their original companies were founded. Their basic premise is to work for the best interests of their policyholders and an unrelenting commitment to financial strength and stability.


Insurance Brokerage Products And Services

Simplified Issue Rates And Quotes Calculators For
LifeScape® Acci-Flex Life Insurance
Simplified Disability Income Insurance
Simplified Critical Illness Insurance
Simplified Whole Life Insurance

  Assurity offers a wide range of products and services designed to fit your client.

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Universal Life
Universal Life insurance makes it possible for you to adjust your protection as your needs change.  As your family grows, your business expands, or your income and responsibilities increase, your coverage can evolve to fit your new circumstances.  Universal Life is designed to provide lifetime insurance coverage and financial growth under one policy.

Along with the distinct benefits and tax advantages of permanent insurance, Universal Life can adapt to changing needs at every stage of your life.  You can vary your premium amounts and timing of payments--even adjust your coverage amount--according to the current needs and economic circumstances of your family or business.

Term Life
Term life provides a cash benefit should you die within the specified term.  Our competitively-priced Term Life can be ideal for clients needing affordable life coverage for important life events such as marriage, birth or adoption of children, and the purchase of a new home.

Whole Life
Whole Life insurance protection from Assurity Life can provide you, your family or your business the affordable financial security you need and the coverage options you desire.
Critical Illness
AssurityBalance Critical Illness pays a lump sum benefit upon the first confirmed diagnosis of a covered illness or medical procedure.  With two plans that address from 12 up to 21 medical conditions (depending on the policy selected), this product is one of the fastest-growing protection solutions in the industry today.  The odds that you'll suffer a catastrophic accident or illness are high.  Are you financially prepared if you don't beat the odds?
Ascential Annuities offer unique advantages and strategies few other financial vehicles can provide  They are specifically designed to help people accumulate money for retirement or turn a lump sum of money into a guaranteed stream of income.

Worksite Benefits
Assurity at Work (a division of Assurity Life Insurance Company) offers a diverse array of innovative insurance protection solutions available through the workplace.  Assurity at Work specializes in working closely with employers across the nation to design affordable protection plans to offer to their employees.

Ask your employer to consider adding Assurity at Work products to your benefit options today.

  Disability Insurance
AssurityBalance Disability Income insurance can help ease the financial difficulty and challenges associated with an illness or injury that keeps you from working.  With a variety of flexible options available, we're sure you can find a plan that's right for you.
Group Benefits
Innovative products, exceptional customer service and top-notch administrative expertise at reasonable costs are the hallmarks of Assurity Life's Group Insurance Division.  As the first carrier to offer an accelerated death benefit on a group life plan and a group critical illness product, we continue to be among the industry leaders in innovative product design.

We specialize in providing a degree of plan customization not usually possible through the very large national carriers.  Whatever the size of your workforce, our portfolio of group life, health and disability products offers a wide range of employee benefit options, enabling you to attract and retain the highest caliber associates.


Assurity Life Insurance Company
Address1 P.O. Box 82533
Address2 2000 Q St.
City Lincoln
State NE
Zip 68501-2533
Phone Number 800-276-7619

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  P.O. Box 30248
  Charleston, SC 29417
  800-406-6303     843-769-9804 fax

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A Tale Of Two Agents

Captive Agent

An agent working exclusively for a single firm. He or she is obliged to submit business only to that firm, or at least give that firm first rights of refusal on the case.

Captive agents that are non-established are usually paid on a combination of salary and commissions earned from selling the policy contract. Also, the firm usually provides its captive agents with an allowance for office expenses as well as employee benefits such as pensions, life insurance, and health insurance. 

The established captive agent is usually paid exclusively on a commission basis.  This type of agent will tend to have more in-depth knowledge of that firm's policies, however, he or she will hardly ever be equipped to offer the industries' best price on any particular product offering.

Independent Agent Broker

Simply said, independent agents are appointed to sell policies from many insurers. The agent is independent from all the companies thus, the independent agent's responsibility is solely focused on evaluating the client's needs and the pricing of the product chosen.

While searching for the brokerage market's best place for a client's business, independent agents pay all their own expenses and keep their own records and earn their income from brokerage commissions on the policies they sell.

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